We have all been in bad relationships. In business, it is best to be cautious before entering into a long-term partnership. At our firm, we like to let our reputation speak for itself. We could dazzle you with the cumulative years experience of our professionals and all the sales awards we have received. However, if you want to know how we are really doing, reach out to one of our customers or factories represented.

Nimble. We take great pride in our ability to go to market. It is our firm belief that whether you are the largest chain in our footprint or the smallest dealer, we strive to give excellent and equal service to everyone in our market. The result to our manufacturers is not only sales achievement but their factory's face is an engaged professional intent to deliver solutions. This philosophy drives the success of our firm, our manufacturers, and our customers.

We encourage you to schedule a visit to our test kitchen to learn more about our fresh and innovative approach to the food service market.



Meet the professionals who will be your partner.


Owner and President

With an office in Norcross, GA, Preston is the owner and manager of the firm.  Preston has been with the firm for 10 years covering Alabama, Georgia, and Eastern Tennessee. Prior to Roy Siegel, Preston was a commercial real estate lender with Virginia Business Bank and a manager with Deloitte. Preston holds an MBA from Georgia State University and a BBA in Accounting from the University of Georgia.

Preston is also the owner of Lindox Equipment Corp. - a leading distributor of commercial restaurant equipment with offices in Jessup, MD, Newport News, VA, Columbia, SC, and Reno, NV. 


Sales Manager Siegel Associates

Joe has been with the company for over 17 years starting in inside sales and has worked in food service equipment sales for 30 years. In addition to being the Sales Manager for Siegel, Joe covers Georgia. Prior to Roy Siegel, Joe worked for Atlanta Fixtures and Direct South in purchasing and logistics.


Sales Representative

Bret works in our Birmingham, Alabama office. Prior to Roy Siegel, Bret was the head E&S buyer for Wood Fruitticher for 19 years. Bret covers middle Tennessee, Alabama, and the Florida Panhandle.


Sales Representative

David has been in the restaurant equipment business since 1997. He served 17 years with Atlanta Fixtures as a key account representative where he called on country clubs, hotels, hospitals and universities throughout the Southeast. He specialized in smallwares packages, china, glass and flatware upgrades. In 2014, David moved to Trimark as a chain account manager handling opening equipment packages for Auntie Anne's as well as McAlister's Deli. David joined our firm in March of 2019 and we are thrilled to have him on our team.


Chain and Institution Specialist

Lori joined the Siegel team in September of 2019, and prior to joining us, was a National Accounts manager with Server Products. Lori focuses on Chains, Schools, and Institutions in the Siegel footprint.




1770 Corporate Dr. Suite 565
Norcross, GA 30093

©2017 by Roy Siegel & Associates. Proudly created with Wix.com